Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building.
It seems like the concept of link reclamation is constantly in flux.
More and more link builders are skewing toward technical SEO and our ideas on SEO continue to evolve.
Still, for link builders starting out, link reclamation has always been a hard phase to navigate — partly because the “rules” for how a website should be built can be confusing when crossing the lines between web developer and SEO manager.
Over the past few years, I’ve worked with brands and the struggle – to work with web developers who are open to SEO changes – is real. It…