Search engine optimization (SEO), according to our definition, is:
The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing.
But there is no single definition of SEO.
That’s why I reached out to more than 60 SEO experts and asked them how they would define what search engine optimization is now.
All of their answers and…