What is Search Engine Optimization?

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What is Search Engine Optimization?

Unless you live under a rock, you have likely heard about Search Engine Optimization or, as it is also known, SEO. But, what is it? According to Webopedia, it is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. Although SEO marketing can become extremely in depth, in its most simplest explanation it deals with strategically placing keywords within your website so that when an individual types in a keyword, ideally your site is in one of top rankings of the search engine they are searching from.

 

Besides using keywords, other options are available to land you one of those coveted top spots. One of these options, link building with other websites, helps in this endeavor. The way that the Google bots work is that they assume if your site has multiple links that it must have good continent and be worthy of a higher place in the rankings. Put simply, this means make some fast friends on the internet. In using this method, you will want to preserve your company’s reputation, however, by linking with other reputable businesses. Just like you likely wouldn’t socialize with just anybody and the “real world, use your discretion online as well.

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