What is SEO?

What is SEO

You want your site to appear first in Google™? Then, you have to learn and understand SEO. SEO is an abbreviation for Search Engine Optimization. But, what is SEO? A good number of people have asked me this question, especially those people who are new to blogging. While my simple reply has always been as the activity of ensuring that a website can easily be found by the search engines for words and phrases that are related to what the site offers. I realized that a good number of the new people still fail to understand what I mean until I demonstrate for them using my laptop or mobile phone. However, SEO in many respects it’s simply quality control for websites. And for that reason, I stand to echoer my words that SEO is an industry that is scarcely understood by lots of outsiders.

Try asking some SEO companies anything about SEO and you will be blinded by science and confused into thinking it’s something else. Try and go and speak to a certain company on what is SEO and hours later you shall be considered as wiser.

More about SEO

SEO belongs to a marketing discipline that is entirely dedicated to growing visibility in both organic search engine results. It encompasses both the creative elements and technical elements that are needed in order to increase or improve traffic rankings as well as increase awareness in search engines such as Google, Yahoo and Bing. SEO comprises of different aspects that range from words on your page to the way in which other external sites link to your own web page. In another way, SEO can be understood as simply a style of making sure your site is well structured to be understood by the search engines.

It is essential that you also understand that SEO isn’t just focused on building search engine friendly websites. But, it is also making sure that your site is also better for human beings too. So, new to SEO? Need to improve your knowledge of SEO? Then this article is perfect for you. This article describes all aspects of SEO that you need to know in order to have an effective website that is well optimized. Ranging from identification of keywords that later lead to traffic to your website, building links, making your site friendly to marketing the unique value about your site.

Why every website requires SEO

Great web traffic is driven by the key commercial search engines –Google, Yahoo and Bing. While social media such as Facebook, Twitter and Instagram can also generate visits to your website, search engines still remains as the primary way of navigation for most Internet users. Whether your site offers services, products, content, information or anything else, search engine role in generating traffic is the leading one. Social networks only add another extra advantage to your site. Usually, the main role of social networks lies in the marketing value.

The power of search engine is that big that you cannot work without it. The uniqueness in which it works is what makes it such powerful-providing targeted traffic of people with what they are looking for. If you thought it always happen through some little magic, then you are wrong. It’s the search engine that make it happen that way. Therefore, search engine can be said to be our roadways to our websites. If search engines cannot find your site, or just store your content in their databases then you miss out on incredible chance to drive traffic to your website.

The search queries-the phrases that you and I type in the search engine search box hold a unique value. It has been proven that search engine traffic can turn off or make the name of an organization. The targeted traffic to a website has the opportunity to generate exposure, revenue and publicity just like any other path of marketing. Dedicating some good time to learn and understand SEO can have an exceptional positive value compared to other types of marketing and promotion.

How does SEO Works

While some of you may hold this notion that search engine is a website you visit and type or speak a question into a box and then Google, Bing or Yahoo magically replies with lists of links that possibly may contain the answer to your question.

That’s true. But, have you ever taken time to ask yourself what happens or what is behind the long magical list of links? If not, which am sure you haven’t, here is how it works: Any search engine that you use whether is Google, Yahoo or Bing has a crawler that whenever you type or speak words in the search box it goes out and gathers every content that it can get on the Internet. The crawlers then bring back the 1s and 0s back to the search engine that builds an index. The index is then fed into a search engine algorithm that attempts to match all that data found in your search query.

The effectiveness of this process is well defined by the type of algorithm used. Hence, that is the reason why Google seems to be better and efficient among the list of search engines.

Is it possible for you to do SEO for yourself?

While SEO itself is complex, majority of the people have managed to grasp the basics of SEO. So, even with that little knowledge that you have still counts and makes a huge difference. If you want to do SEO for yourself then its good to tale some free SEO education from the web including articles like this. Combine such knowledge with other then you will be fine to start. However, depending on the complexity of your site, you may resort to hire an expert to handle things for you. SEO experts vary; you may find one who is highly specialized, while another is broader and takes a general approach. Whichever case, it is always good to know some of the core concepts.

Simple 1, 2, 3 guide to get better search results with SEO

  1. Try to write fantastic content that has words and phrases commonly used by people who search for your products and services.
  2. Make your content easy for people to share and link with it.
  3. Keep doing it consistently!