Topical authority, a deceptively simple premise and in that simplicity lies its seductive draw. And with that draw, and the success of the improved rankings will come, lies the danger.
Topical authority, as many of us think of it today, will die and with it the enormous resources that went into developing it for our sites.
But let’s put a pin in that thought. The question we promised to answer in this article is, “What is topical authority?”
So, let’s begin there.
What Is Topical Authority?
Topical authority is a perceived authority over a niche or broad idea set, as opposed to authority over a singular idea or term.
Let’s take for example a site…