What It is and How to Get Started

We’ve all heard how important content is. But if your content strategy consists of a weekly blog post written by the intern, you’re doing it all wrong. In fact, according to the two experts who spoke exclusively to CMSWire on the subject of content modeling, the concept of content is far, far greater than the stuff you share on social media.

The Definition of Content Modeling

A content model documents all content types associated with a brand, and defines the relationship between those content types. With a content model, strategists can visualize the purpose of each piece of content enabling the organization of a website’s content ecosystem….

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