What It is and Where to Start

A user adding a post and digital assets to a content management system PHOTO:

Content marketing and a content strategy are two very different things. You might think that because your blog revolves around a certain topic, your content strategy is exactly that — a blog that discusses a topic related to your product or service. But actually, a documented content strategy is the difference between publishing content on a whim, with the gut feeling that your audience will enjoy it, and publishing content based on research in a way that doesn’t just push more content out into the world aimlessly, but with content that creates value for your…

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