What Marketers Need to Know

Use of voice search and virtual assistants is on the rise. PHOTO: Shutterstock

The age of IoT is upon us, and it seems as though we’re in constant anticipation of the next game-changing channel or device.

From Alexa Skills in our living rooms to wifi-beaming kiosks in our streets, audio marketing, branding and customer support opportunities are sprouting up faster than you can say omnichannel experience.

But as we edge closer to 2018, one dimension of the audio marketing world is gaining notable traction; voice search.

Okay Google, Define ‘Voice Search’

Voice search, or voice-activated search, is something most internet dwellers are already getting…

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