What people get wrong about keyword cannibalization

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page.

News flash — Pages rank for multiple keywords.

According to a study by Ahrefs last year, the average page ranking number one also ranked for about 1,000 other relevant keywords. If your content is relevant enough, you can even have multiple pages show for the same keyword.

If you’ve worked with an enterprise, you’ve likely heard discussions around keyword governance or arbitration. In many enterprise tools, you will find options to claim keywords for certain pages or certain groups.

The idea is that you…

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