What’s the Difference Between Customer Data Platforms and Data Management Platforms?

What’s the Difference Between Customer Data Platforms and Data Management Platforms?

PHOTO:
Arno Smit

The modern connected customer has completely redefined the relationship between brands and consumers. 

People now use dozens of digital and physical touchpoints during their path to purchase. They expect seamless transitions between the various channels and relevant messaging at all points along their journeys. 

To provide the engaging experiences consumers want, marketers must rid themselves of fragmented marketing stacks and create a single view of the customer. They need a solution that can integrate the functional and channel-specific silos into a single source of truth for engagement, allowing them to send the right…

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