A hypothesis about a Google “content cannibalization penalty” is making the rounds of Facebook groups and blogs.
The case studies are very real and the solution of trimming similar content often works.
But does this mean the hypothesis is real?
Does knowing the real reason why a page doesn’t rank matter?
This article examines this so-called penalty and uses it as an example to show how to tell the difference between an idea about Google’s algorithm that’s possible and far-fetched “Pop SEO” ideas.
Is Content Cannibalization a Google Penalty?
When you start talking about penalties, what you are actually discussing is search engine algorithms.