Who Owns the Digital Experience?

Who is ultimately responsible for the success (or failure) of the digital experiences a company delivers? PHOTO:

Volker Hildebrand, global vice president at SAP Hybris, recently bought two monitors for his son, who is a gamer. “He explained to me that you need two monitors if you really want to to do gaming well,” Hildebrand told CMSWire.

The next day, the marketing efforts began. The retailer pursued Hildebrand relentlessly over the following weeks and months. Pop-ups and emails urged him to buy a monitor. Essentially the message was, “‘we saw that you were interested in monitors so here is a deal for you,'” he explained. “It got to…

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