Why consistent marketing can pay big results for small industrial manufacturers
“Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and measurement. “You can’t out-exercise a bad diet!”
In that instant, I understood exactly what she was saying — because “consistent” is the term my company uses to describe how our small industrial manufacturing clients need to approach their marketing.
By “consistent,” I mean doing something on a regular basis that gets you closer to your sales/inquiries/ business growth goals. The beauty of consistency, applied to any endeavor, is that small actions can lead to huge…