Why Content Engagement Through Social is Failing and What You Can Do About It
Today, said Markidan, there’s more online content marketing than ever, so it’s no longer enough to have good content. “If you want to beat the odds and actually get noticed, you have to be the best in your market.” he said.
Sam Warren, Director of Marketing at RankPay, agrees with Markidan. He said that content engagement is declining because there is simply too much content. “As marketers the world round increasingly become aware of how important it is to produce useful and relevant content, the sheer volume of content being published has exploded. The end result? Too much content and not enough people,” he said.
This is a problem for businesses…