Why Content Governance Is Key to Taming Content Chaos

Why Content Governance Is Key to Taming Content Chaos

Without a strong content governance framework in place, you open your organization up to brand damage or worse. PHOTO:
Erik Eastman

Large organizations are publishing more and more content across more and more channels. But combine that scale of content produced on a daily, or even hourly basis, with the diverse skill sets of the content creators, and bad processes such as checking content only after publication, and issues arise. These issues leave organizations wide open to brand damage, potential breaches of external legislation, and poor and inaccessible customer journeys.

So how can organizations ensure their content is accessible, usable,…

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