Why Data Alone Won’t Produce Insights

Try as you might to squeeze insights out of data, it takes more than just data alone PHOTO:
Christiann Koepke

Data is one of the most valuable assets in an enterprise, yet transforming that data into insights causes so many challenges, its true value is often difficult to realize. These challenges also make it difficult for enterprises to optimize their technology investments. 

Think about it: without data, most current technologies like customer relationship management (CRM) applications, enterprise resource planning (ERP) and customer engagement applications will fail to achieve the goals they were designed to achieve. And analytics…

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