Why Email Is the Essential Growth Marketing Hack

Why Email Is the Essential Growth Marketing Hack

Email is one of the oldest forms of online marketing — and is still one of the most effective PHOTO: Annie Spratt

If you’ve spent any time as a marketer, you’re familiar with the numbers that show email is among the best ROI tools at your disposal. You’ve probably also read just as many hot takes pronouncing the death of email at the hands of social media (or apps or whatever other new tech business model has come down the pike).

I’m not going to waste your time with that sort of debate. I’ll just cut to the chase: email’s not dead. In fact, quite the opposite — non-spam email message volume is higher than it’s ever been.

Ironically,…

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