Why Google Shopping Is the Best Place for Retail Search Advertising

Why Google Shopping Is the Best Place for Retail Search Advertising

The battle is definitely on. Amazon is investing in advertising, and Google is investing in retail.

But it will take a long time before either truly competes in their respective fields: Amazon will still dominate e-commerce, and Google will dominate retail search for several years yet.

If you’re a CMO of a retail company trying to choose where to spend your search budget, my advice would be to stick with Google.

However, as the market has matured, Google Shopping has become a place where only PPC superheroes will get the best results. Here’s my guide to winning at Google Shopping.

Challenges with Google Shopping

There are two main challenges.

First, the…

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