Why Marketers Need to Rethink Their Siloed Approach to Data
For almost 30 years, consultants have pushed a simple and credible idea — that silos are bad and need to be broken. This orthodoxy is rarely challenged, but one-third of a century later silos still exist.
Is focusing on breaking organizational silos really the right approach? Or does the problem require a different solution that focuses on data instead?
In the early 1980s, Jack Welch was CEO of General Electric, a company that was widely regarded as inefficient and overly bureaucratic. He embarked on fundamental reforms in the way GE did business internally and became the standard bearer for the “boundary-less…