Most people know that SEO no longer sits on its own in a vacuum. It needs to be worked on as part of a wider marketing approach, with other channels impacting the success you have in search.
This might be PPC, email marketing, social media, or offline advertising and promotion.
But I would argue that bigger than any of these is PR, with the impact that good PR can have on your SEO performance being much more significant than all of the other channels above combined.
But why is PR so much more important than the others?
Links continue to be one of the most important ranking factors in Google and other search engines, and getting good ones is becoming…