Will Customers Buy Into Your Seller Persona?
You’ve analyzed your prospective market, built buyer personas for your perfect customer, and crafted your website and Facebook pages with all the social media bells and whistles to ensure that the right people are coming to view your content, products and services.
You also have social media monitoring tools in place to track your customers’ journey to you. Did they enjoy the experience? Is it simply enough that they stayed the journey? How can you be sure?