Yelp-led group’s new video appeals to Google employees to advocate for internal change

Yelp-led group’s new video appeals to Google employees to advocate for internal change

Yelp recently filed a private antitrust complaint against Google with the European Commission (EC). Now it’s trying to appeal to Google’s own employees to agitate for change from within.

In some ways, it’s a naïve maneuver; in other ways, it’s quite shrewd. Watch the “Focus on the User” video below, which makes several points:

  • Google is an essential tool to organize and access online information.
  • It is not applying its own algorithm to its local content.
  • The health of the internet economy depends on Google not exempting its own content from the algorithm.
  • Making Google’s local content compete with third-party…

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