Yelp offers new ad customization to advertisers

Yesterday Yelp announced “custom ads” for small businesses. They offer advertisers on the platform the ability to select a desired review and image to appear in their ads. This is similar to TripAdvisor’s ad program allowing advertisers to feature a favorite review.

Yelp says these ad units are being quickly adopted:

By giving advertisers the ability to select which photos and reviews they would like to feature in their ad, we’re providing a unique tool that leverages the voice of a customer to promote their business. Based on our initial tests, businesses owners and marketers are loving the increased controls of…

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