Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!
The EMD, or Exact Match Domain update, was a 2012 Google algorithm update that targeted exactly what it is named: exact match domain names.
The intent behind this update was not to target exact match domain names exclusively but to target sites with the following combination of spammy tactics: exact match domains that were also poor quality sites with thin content.
There were really no other nicknames for this update. It went by the EMD update, or Exact Match Domain update.
The major weakness that these websites had was the fact that SEOs…