YouTube sets stricter rules on videos that can carry ads
Google has announced several significant changes to how it will be monetizing content on YouTube. The changes come after a series of updates the company has implemented in response to repeated advertiser backlash over the past year.
In a blog post Wednesday, Paul Muret, VP of display, video and analytics acknowledged “2017 was a difficult year, with several issues affecting our community and our advertising partners”.
The problems — namely brand advertisements appearing on extremist, racist and other objectionable content, badly behaving YouTube stars whose channels are part of the Google Preferred premium advertising…