Quick answer
A technical SEO review examines conditions that help or hinder search engines reaching and understanding your pages. It should identify specific evidence and priorities rather than promise rankings from a single score or automated report.
Before you begin
Agree on the website sections, available Search Console access, and business questions. Record whether the review covers the public site only or includes authenticated technical settings.
What to do
- Check representative pages for successful responses, meaningful titles, indexability settings, canonical destinations, and accessible internal links.
- Review sitemaps and important old URLs where available. Distinguish intentionally excluded pages from useful content blocked accidentally.
- Inspect template patterns, duplicate content routes, redirects, and broken destinations. Note the scope and limitations of any crawl.
- Connect findings to visitor tasks and business priorities. An issue affecting a major service or product template may matter more than an isolated low-value URL.
- Request a prioritized action list with expected behavior and verification steps. Keep content strategy, redesign, and remediation scope clear.
How to check the result
The report should explain what was tested, what failed, and how a correction would be checked. A successful crawl is not evidence that every page is indexed, and indexing is not a guarantee of ranking.
If you need help
Share the affected URLs and redacted reports when requesting help. Search performance can have several causes, so avoid large content deletions or site-wide URL changes based on an unexplained audit warning.
Related help
- Write page titles and descriptions that explain the page
- Plan redirects when website page addresses change
- Make website content easier for search and AI answers to understand
Official references
Reviewed October 31, 2026. Interfaces, vendor availability, and account features can change. Check your current account before making changes.
