Google has announced the upcoming launch of a new tool called Google Ads Data Manager that aims to streamline the management and utilization of first-party customer data for digital marketing campaigns.
This tool comes as marketers look to reduce reliance on third-party data.
Data collected directly from customers tends to be more reliable and valuable over time than data about customers collected from external sources like browser cookies.
However, Google says less than a third of marketers use first-party data across advertising channels.
Google Ads Data…