This article discusses the importance of having an online presence for real estate agents and brokers and provides a list of the best real estate website builders. The author highlights affordability, ease of use, and features as the main factors considered in selecting these website builders.
The first website builder mentioned is WordPress, which is known for its high level of customization and flexibility. It offers a drag-and-drop page builder and supports integration with real estate and IDX plugins. WordPress.com, the all-in-one platform, is mentioned as being limiting in terms of customization, while the self-hosted WordPress.org platform is more customizable. The article recommends using SiteGround as a hosting provider for WordPress websites due to its speed and security.
Wix is the next website builder on the list, known for its user-friendly drag-and-drop page builder and built-in SEO tools. Wix offers several plans with different pricing options, and all plans include hosting and a free domain for one year. The article mentions that Wix provides an all-in-one solution for real estate businesses, with over 20 real estate templates to choose from and integrated marketing features.
Hostinger AI Website Builder is another option discussed in the article. It offers an AI-powered website builder that simplifies the process of creating and launching a website. Although Hostinger does not have direct integration with IDX plugins, users can embed their feed through an HTML module. The article mentions that Hostinger is suitable for real estate brokers or agencies who want to quickly create and showcase individual property websites.
Squarespace is the final website builder mentioned, which offers a wide range of template choices and customization options. Squarespace allows users to create custom scheduling pages and offers extensive marketing features. It also offers IDX integration with companies like Ultimate IDX. The article suggests that Squarespace is a good option for real estate agents who want to add scheduling for property viewings and need an invoicing tool for additional services.
In conclusion, having an online presence is crucial for real estate agents and brokers, and choosing the right website builder can help showcase property listings and attract potential customers. The article highlights four website builders—WordPress, Wix, Hostinger, and Squarespace—as top picks for their affordability, ease of use, and features tailored for the real estate industry.