Quantity and quality are often diametrically opposed.
Increase the former, the latter drops like a rock.
Try to bring it back up, and pretty soon, you’re back where you started; lowering quantity back down to bring them into balance.
But here’s the thing.
It doesn’t have to be this way. In a world of endless competition, incredibly savvy competitors, AI, and zero-click SERPs, you simply can’t afford not to scale both quality and quantity at the same exact time.
Don’t just take my word for it. Go look at the SERPs. Look at what is…