Blog

5 Ways the Customer Experience Stack Will Evolve in 2018

Customers aren't looking to be wowed, they just want an effortless experience. Improving your CX stack with these tips will make it possible PHOTO: Isai Ramos It’s a common misconception that customers want to be dazzled with magical, over-the-top customer experiences. Matthew Dixon’s excellent book "The Effortless Experience" debunks that myth, providing exhaustive research demonstrating that customers don’t actually want to be “wowed” — they just want easy, frictionless...

Read More

What It is and How It Can Provide Insight for Your Business

Tableau PHOTO: Tableau Tableau is business intelligence (BI) and analytics platform created for the purposes of helping people see, understand, and make decisions with data. Based in Seattle, Tableau Software was founded with a simple mission, to "put the power of data into the hands of everyday people, allowing a broad population of business users to engage with their data, ask questions, solve problems and create value." Businesses...

Read More

3 AdWords features you’re probably underutilizing

The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns. Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re not familiar with. These will differ from...

Read More

What’s next for technical SEO?

It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and the importance of technical SEO. I love the new energy and focus, but I also realize...

Read More

A pig visits Google, big teddy bear & a broken Google sign

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A pig visits the GooglePlex: Source: Instagram Google has massive stuffed teddy bears: Source: Instagram Who broke the Google sign? Source: Instagram Google’s Partner Plex: Source: Instagram Make Payments Great Again Google hat: Source: Twitter About The Author Read Full Article ...

Read More

Your Catastrophic Failure Probably Won’t Sink You — the Details Will

Businesses sweat the catastrophic failures, but its the accumulation of smaller failures that will sink your reputation PHOTO: Quino Al One of the most widely broadcast stories of 2017 was about an airplane passenger who refused to give up his seat when ordered to do so by airline personnel. After a few moments of arguing, the passenger was forcibly dragged off the plane, suffering a concussion, a broken...

Read More