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7 Types of Website Conversions for Growing Your Business

If you’re looking to grow your business online, it’s time to start setting up different types of website conversions to help your company succeed. Whether you’re looking to earn more email subscribers or sell more products, you can set conversion goals that grow your business. On this page, we’ll discuss what a conversion goal is, seven types of website conversions, and four steps for setting up your conversion rate goals. Keep reading...

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Eye vs AI: Harnessing Technology to Successfully Track User Attention

Attention is the new gold; brands are in a constant competition for our attention. A big portion of our time we spend online, where we are bombarded with insane amounts of information and advertisements. It’s hard not to become overwhelmed in this world of consumerism. We have had to become good at quickly evaluating which information is important, especially on the internet. Free First Month: Millions of Fonts, Freebies & Design Assets Good marketing...

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Why the Path to PPC Success Is Rarely Straight

Those of you who are PPC managers know that, often, you don’t get great PPC results straight out of the gate.And even if you do, you know there’s always room for improvement.Sometimes, getting great results is a long, iterative process of developing creative solutions, testing, and adjusting.We went through this recently with a new client.In this article, I will describe the process we went through – not just so you...

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[Video] Top Conversion Rate Optimization Mistakes

[embed]https://www.youtube.com/watch?v=vvUNqpotXiE[/embed] Subscribe to our YouTube channel for the latest in digital marketing! Transcript: Hi guys, this is John here. I’m an internet marketing consultant with WebFX. And in this video, we’ll be going over the top five conversion rate optimization mistakes that I see on a regular basis. My hope is that a few of these will be valuable for your campaigns. Okay, so number one… 1. Not having your call to action above the fold So...

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Finding WordPress Work with Your Developer Skills

You have amazing talent. You’re specialized in WordPress. You want to share your skills with the world and make a few bucks in the process — whether that be full-time, part-time, or just as additional income. But how do you market yourself and your services to businesses that have no idea how to make a WordPress site? I’ll be showing you how to do this and much more. In this article, I’ll...

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Why Do Websites Look the Same?

Have you ever looked around the web and wondered why so many websites look like one another? It’s not like every website uses the same color palette, or identical structures. However, they do all seem to use the same basic components, and formulas for success. If we don’t question this kind of design homogenization, do we put ourselves at risk of perpetuating the same mistakes in the years to come? Or is...

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