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Sales Funnel

Creating a Meaningful Consumer Journey: Insider Tips on How to Build an Effective Sales Funnel

Did you know that 73% of companies with above-average customer experience perform financially better than their competitors? Being customer-driven is an important aspect of a business. One way to ensure you maintain a great customer experience is by implementing a sales funnel. Read on to learn a few tips on how to build an effective sales funnel. What Is a Sales Funnel? If you are wondering, "what is a sales funnel?", look no further. Building...

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What is Local SEO & Why it’s Essential for Your Business?

The idea of search engine optimization is a foreign one to a lot of business owners. If you're not familiar with SEO and all it has to offer, it's time to start exploring this area of digital marketing and putting its practices into place. We're going to explore a key idea within SEO in this article, local SEO. Hopefully, you can leave with a better understanding of the value of digital...

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17 Tools I Can’t Design Without

I think of a creative practice as a combination of an approach (a design philosophy) and a series of techniques (craft skills); a good tool facilitates a technique, which in turn supports an approach. It wasn’t until I sat down to write a list of tools I can’t design without, that I realized just how many tools I rely on as an integral part of my creative process. The danger of...

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10 Most Important Meta Tags You Need to Know for SEO

In SEO, sometimes we tend to focus on one aspect of optimization efforts more than others.Link building is especially often touted as the “single most important thing to optimize”.In fact, as Google’s John Mueller reminds us (once again), there is no single most important thing – no trick to pull cosmically high rankings out of the hat.Instead, we need to focus on a comprehensive SEO strategy.Part of that strategy includes...

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