The article highlights the findings of a research study on Google Tag Manager (GTM) that uncovered data leaks, security vulnerabilities, arbitrary script injections, and instances of consent for data collection enabled by default. The study, conducted by researchers...
Google announced new features to meet large enterprises’ and agencies’ diverse reporting needs for those who switch to GA4 for Analytics 360 properties. Initially rolled out to adapt to a fast-evolving technology and regulatory landscape, GA4’s new features surpass...
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