Marketing

4 Ways to Keep Your Vendor Honest During the Evaluation and Purchasing Process

PHOTO: Shutterstock You're not alone if you're a B2B buyer and you don't trust your potential vendor. According to a report from TrustRadius this month, there is a trust gap between vendors and buyers. And, we get it, it's not personal, it's healthy skepticism. Who wouldn't be skeptical with pending a potentially six- or seven-figure technology investment for their organization? Gartner said earlier this year...

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‘Day of Reckoning’ Over Facebook Data Scandal Coming

PHOTO: Silverisdead The Facebook-Cambridge Analytica data-targeting scandal that put Facebook CEO Mark Zuckerberg in front of Congress for a two-day grilling on privacy practices serves as a “day of reckoning” and wake-up call for marketers who have lost their way treating customers as targets in exchange for short-term lifts. Those were some of the thoughts marketing experts shared with CMSWire as...

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How to Ride Search Waves and Find Niche Keywords for Your Brand

PHOTO: Sweet Ice Cream Photography Digital marketers are often asked to wear multiple hats. Some of us come from business backgrounds, IT, engineering, data, you name it. But at the end of the day, the goal is largely the same: help our companies grow as consistently and economically as possible. Those of us working for growth-oriented businesses that rely heavily on...

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8 Tips For Marketing to Millennials

PHOTO: Shutterstock It is still too soon to tell if Facebook will suffer a major advertising backlash in the wake of the Cambridge Analytica data harvesting scandal. Anyone with a Facebook account will (should) know Facebook has been following them and their data since they signed up. After the news broke about Cambridge Analytica, we contacted a number of digital marketing...

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What Is Business Process Management (BPM) And Why Is It Relevant Today

PHOTO: Shutterstock BPM, or business process management, is both a technology and methodology. It's also a very mature discipline — and one that has become increasingly relevant as more and more companies embark on digital transformation and customer experience projects. The methodology, at its most basic, consists of documenting a process and then bringing together stakeholders to validate that process and...

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50 Goals You Need to Have for Your WordPress Business Right Now

I’ve talked before about how to start a kickass WordPress business. You follow those eight steps, get all your matters in order, and then launch. Seems relatively simple, right? And if you’re here, then you’ve likely already gone through the process, or are in the middle of doing so. But what do you do after your WordPress business has launched? You have clients pouring in. You’re starting to build a steady...

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How to Choose Customer Relationship Management (CRM) Software

PHOTO: Shutterstock If you’re looking for a Customer Relationship Management system, you aren’t alone. In fact, the demand for CRM technologies is fueling growth in the CRM industry worth over $40 billion in 2018 alone, according to Gartner. But with all those shiny CRMs out there adorning the market, what’s the best strategy for your brand when it comes to choosing...

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10 of the Leading Mailing List Managers

Email marketing is a major part of doing business online and staying in touch with your customers. When compared to other types of marketing and advertising, the return on investment is often higher with email marketing...

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Hustle is Bringin’ the Sexy from Front to Back with an All-New Interface

Hustle 3.0 is here with a brand spankin’ new backend interface and we reckon it’s the most user friendly experience we’ve ever created. Giving you all the pro marketing tools you need to grow your social following, mailing list and generate leads – with fewer clicks. Whether you’re pushing your first campaign, tracking results or managing lists, Hustle 3.0 is all about saving you time. If you haven’t tried it yet, Hustle...

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Why a Digital Mindset Is Key to Digital Transformation

PHOTO: Clem Onojeghuo Digital transformation refers to the transformation of business and organizational activities, processes, competencies and models to enable organizations to use and exploit digital technologies to improve business processes and outcomes. But when talking about it, business leaders often resort to discussing IT infrastructure, technologies and applications. That is only part of the equation. Culture: The Backbone of Digital Transformation...

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