How to Use the P.S. in Email

How to Use the P.S. in Email

The P.S., a copywriting tactic that originated in standard direct mail copy, has now found its way into email marketing copy. With the right approach, companies can effectively use two paragraphs, a few links, and a P.S. to communicate their message, create urgency,...
Email Marketing Audit — The Complete Guide

Email Marketing Audit — The Complete Guide

This article discusses the importance of running an email marketing audit in order to achieve increased open rates, click-through rates, and sales. The author highlights the value of creating an audit of one’s own and has teamed up with six email marketing...
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