Google has introduced a new filter to its shopping search results, designed to show only products offered by small businesses. This update allows businesses to designate themselves as a small business within their Google Business Profile or Merchant Center account. Following the rollout of this attribute earlier in the month, Google has officially implemented a means for users to filter search results by this characteristic.
When conducting shopping-related queries, users may encounter the small business filter, which can be used to exclusively display products from small businesses. This feature is illustrated in a provided screenshot.
In a recent statement, Google emphasized the importance of supporting local and small businesses, citing that 84% of people consider this support to be significant. The company expressed its commitment to making it effortless for shoppers in the United States to discover and purchase from small businesses, especially during the upcoming weekend and beyond.
For small businesses, adding the small business attribute to their Google listings may prove beneficial, as it provides an opportunity for their products to be showcased to potential customers seeking to support smaller enterprises. This could potentially result in greater visibility and a competitive advantage over larger retailers.
Overall, Googleโs introduction of the small business filter in shopping search results is a significant development for both small businesses and consumers. By allowing users to specifically seek out products from small businesses, this feature aligns with the publicโs interest in supporting and patronizing local and small establishments. As such, small businesses are encouraged to take advantage of this feature by adding the small business attribute to their Google Business Profile or Merchant Center account. This will enable them to potentially gain exposure and attract customers who are inclined to support smaller enterprises, ultimately contributing to a more equitable retail landscape.
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