Planning and executing link building strategies that are based on Google’s best practices is very complex.
Why? The only links that do not violate Google’s spam policies are ones where links are a consequence and not the goal.
So you’ll have to use that concept to guide the policy for planning any link building campaigns.
This is where strategy steps in.
However, we don’t need to figure out how to design strategy alone.
Strategy has been studied in marketing and business planning for a long time. In 2004, a cool little book called “Blue Ocean…