Content gap analysis is a vital market research method that helps identify and address missing or underperforming content on a website. By comparing content to competitors or market standards, content gap analysis can enhance a content strategy by highlighting areas...
The article outlines the importance of a strong content strategy and introduces “The Content Marketer’s Funnel,” which breaks down a three-stage framework to help attract a target audience, create engaging content, and convert readers into customers....
In the article “Content Overflow – and How to Experience Success by Moving Beyond It” co-authored by Rebecca Steurer, concerns about the excessive quantity of digital content and its impact on marketing success are addressed. The issue lies in the focus on...
The article discusses the advances in AI-powered speech recognition and its potential impact on businesses. It highlights how CallRail’s Conversation Intelligence can provide valuable insights from customer conversations to make smarter business decisions....
As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world. In theory, this creates a huge content marketing opportunity. However, as we are seeing, there are many pitfalls from an SEO...
Everyone talks about quality content, but it’s often hard to define. Google has attempted to define quality so that there is some framework for content creators. But Google has also said to stop relying so much on Google’s framework for quality and start exploring...