A technical guide to video SEO

A technical guide to video SEO

In today’s digital landscape, videos have become a powerful tool for engaging prospects and guiding them through the customer journey. However, for videos to be effective in your online strategy, they must be easily discoverable and suitable for indexing. This...
Video search optimization: Top tips for 2024

Video search optimization: Top tips for 2024

The Search Engine Results Pages (SERPs) of 2024 are rapidly evolving due to the addition of new features like SGE (Search, Grid, and Entity). This makes it increasingly complex to define an SEO strategy to capture SERP real estate. Video search optimization remains...
Google Bard adds image generation

Google Bard adds image generation

Google has announced the launch of a new AI image generation tool called Google Bard, which allows users to create images for free. The tool is available in English and in most countries. This new capability is significant as it provides another option for generating...
What is on-page optimization?

What is on-page optimization?

This article emphasizes the importance of on-page optimization as a key aspect of any SEO strategy. On-page optimization involves making direct improvements to the elements of a webpage to enhance search engine rankings and create a better user experience. The article...
The content marketing advantage of generative AI

The content marketing advantage of generative AI

The article titled “How Generative AI is Helping Marketers Meet Content Demands” discusses the results of a new report from Deloitte Digital that highlights the challenges content marketers face and how some brands are using generative artificial...
Why a content gap analysis should be part of your SEO strategy

Why a content gap analysis should be part of your SEO strategy

Content gap analysis is a vital market research method that helps identify and address missing or underperforming content on a website. By comparing content to competitors or market standards, content gap analysis can enhance a content strategy by highlighting areas...
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