Google is currently conducting tests on AI overviews in the main search results, even for users who have not specifically opted in to the Google Search Generative Experience labs feature. The testing is taking place on a small percentage of search traffic in the U.S.,...
Google has recently released the Performance Max developer guide, a dedicated resource aimed at helping developers access the necessary information to build PMax integrations more easily. This guide consolidates all essential information into one convenient location,...
A recent analysis by Authoritas suggests that Google’s Search Generative Experience (SGE) may lead to a decrease in traffic for brand-related terms. The introduction of AI-generated answers through SGE opens up opportunities for third-party sites and competitors...
The article discusses Google’s completion of the March 2024 spam update rollout, which began on March 5 and ended on March 20, taking a total of 14 days and 21 hours to complete. While the spam update has concluded, the March 2024 core update is still in...
The article discusses an issue faced by advertisers attempting to export reports from Google Ads Report Editor where the data is showing zeros instead of the actual numbers. Greg Kohler, also known as PPCGreg, posted a screenshot showing blank data and zeros in a...
The article discusses the recent core and spam updates in March 2024, which have had a significant impact on websites, particularly those with spam policy violations. SEOs are feeling the pressure as manual actions are being handed out, signaling the beginning of a...
