Google has rolled out a new tool called Meridian, an open-source Marketing Mix Model (MMM) designed to assist advertisers in analyzing campaign performance while also prioritizing user privacy. With Google’s upcoming plan to eliminate third-party cookies later...
Google Ads has recently made changes to its country-level location exclusion policy, limiting advertisers to excluding a maximum of 120 entities. This new restriction aims to streamline location targeting workflows, with advertisers receiving a warning notification if...
The article discusses Google’s decision to withhold channel-specific key performance indicators (KPIs) for Performance Max (PMax) campaigns. Google confirmed that they intentionally do not offer channel-level reporting for PMax campaigns because it could...
Google has recently removed the option to click on “more” or “view all” under the local pack within the Google Search results. This change affects the local results that appear in the main Google search results for locally intended queries,...
Google is making significant changes to give advertisers more control over ad placement within the Search Partner Network. Starting March 4, advertisers using Performance Max will now have access to impression-level placement reporting of Search Partner Network sites....
Google is implementing stricter restrictions on personalized ads for consumer financial products and services starting on February 28. Any violations of the updated policy will result in a warning and possible account suspension. It may take up to six weeks for the...
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