Google is making a change to its perspectives filter, renaming it to forums. The change was made to provide searchers with a more intuitive name when seeking out specific content. The filter allows users to narrow down search results to include content from hundreds...
Google will be implementing a change to the Core Web Vital metrics on March 12, 2024, replacing First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. This change aims to assess the responsiveness of webpages more accurately,...
In March 2024, Google implemented new search spam policies, leading to penalties for websites that were found to be in violation of these policies. These penalties resulted in some sites being completely or partially removed from Google’s search results, causing...
Google has rolled out a new tool called Meridian, an open-source Marketing Mix Model (MMM) designed to assist advertisers in analyzing campaign performance while also prioritizing user privacy. With Google’s upcoming plan to eliminate third-party cookies later...
Google Ads has recently made changes to its country-level location exclusion policy, limiting advertisers to excluding a maximum of 120 entities. This new restriction aims to streamline location targeting workflows, with advertisers receiving a warning notification if...
The article discusses Google’s latest update to the verification process for Local Services Ads, particularly focusing on the legal services sector. Google has announced that starting from the end of 2024, professionals, such as lawyers, will need to undergo an...
