Meta boosts EU data privacy measures amid targeted ad concerns

Meta boosts EU data privacy measures amid targeted ad concerns

Meta is making changes to its data privacy measures in the European Union (EU), European Economic Area (EEA), and Switzerland in order to comply with the Digital Markets Act (DMA). Facebook and Instagram users in these regions will soon receive notifications prompting...
Meta placed ads next to content sexualizing minors

Meta placed ads next to content sexualizing minors

The New Mexico attorney general’s office has filed a lawsuit against Meta, the parent company of Facebook, for allegedly running corporate ads next to content that sexualizes underage users. The allegations were made public by Walmart and Tinder’s parent company Match...
3 Instagram video ad tips to captivate your audience

3 Instagram video ad tips to captivate your audience

The article highlights the importance of video content on Instagram, with up to 91% of users watching videos on the platform weekly. This presents a significant opportunity for businesses to capture audience attention through Instagram video ads. The article discusses...
Best practices for effective ad creative

Best practices for effective ad creative

In today’s digital age, Instagram has become one of the most highly favored platforms for advertising, boasting over 2 billion monthly active users and 2 million advertisers. This article delves into the various ad formats and best practices that advertisers can...
How to do Instagram lead generation

How to do Instagram lead generation

Instagram has become an essential platform for lead generation, with many advertising options available to businesses. This article provides a comprehensive guide to generating leads through Instagram, discussing organic, boosting, and ad-based methods of lead...
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