Google has recently introduced a self-service option in Google Ads to simplify the setup of reservation video campaigns on YouTube. This new feature includes several YouTube ad products such as YouTube Select Lineups, YouTube TV Lineups, and Cost-Per-Impression...
Microsoft Advertising is positioning itself as a leader in the transformation of video marketing by forging partnerships with Netflix and other top streaming platforms. The emergence of Connected TV (CTV) and over-the-top (OTT) platforms is reshaping the advertising...
The article discusses Google Ads’ new multi-format advertising options on YouTube, which aim to provide advertisers with a broader reach and improved visibility for their ads. The new ad formats include in-stream, in-feed, and Shorts ads, offering advertisers...
