Microsoft Advertising is positioning itself as a leader in the transformation of video marketing by forging partnerships with Netflix and other top streaming platforms. The emergence of Connected TV (CTV) and over-the-top (OTT) platforms is reshaping the advertising landscape, and Microsoft is emphasizing the significance of its unique tech stack, which offers advertisers the flexibility to tailor campaigns to their specific business needs.
In a recent webcast, Microsoft highlighted its commitment to driving innovation through partnerships with leading streaming platforms, particularly with an exclusive agreement with Netflix to power its ad-supported subscription tier. This partnership expands Microsoft’s advertising reach, providing clients access to a highly engaged global audience. The webcast also addressed the complexities of video ad buying in a fragmented market and shared insights into Microsoft’s solution, which integrates unique data signals, collaboration with streaming services, and tailored video buying workflows to navigate these challenges efficiently.
Microsoft Advertising plays a pivotal role in the rapidly evolving market, with over 860 CTV publishers, 100 billion weekly video impressions, and 1,200 always-on video deals. The enterprise-level DSP, Microsoft Invest (powered by Xandr), enables intricate media buying strategies across various channels and formats, highlighting the company’s versatile approach. Advertisers have the opportunity to increase reach, enhance return on investment (ROI), and automate campaigns at scale with Microsoft’s robust suite of advertising solutions. This comprehensive marketplace delivers scale, premium placements, and customizability that promise to revolutionize video and CTV advertising.
Overall, Microsoft Advertising’s focus on forging partnerships with top streaming platforms and its commitment to driving innovation through its unique tech stack and scalable advertising solutions position it as a key player in the transformation of video marketing. With a robust suite of advertising solutions, Microsoft Advertising provides advertisers with the tools and capabilities to navigate the complexities of the evolving advertising landscape and drive successful video and CTV campaigns.
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