Author: Interactive Online

Google News meta keywords, Yelp attribution & AdWords scripting

Barry Schwartz Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. Read Full Article ...

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The Customer Is Always Right, Right?

PHOTO: Isaiah Rustad Potential customers often mistake Synup for a full service marketing agency. It isn't — its product focusses solely on managing the local marketing and reputation of businesses. It doesn’t take care of, for example, content marketing.  Another concept some customers don’t get is that Synup works on a subscription-based model, Synup's CEO Ashwin Ramesh said. Customers have told the firm they...

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14 Bad Ad Policies That Will Get You Blacklisted in Chrome

Google’s web browser, Chrome, now blocks ads by default. Why would Google block ads? Well, taking into account that more people are becoming increasingly aware of ad-blocking options, it was only a matter of time until Google had to do something about it. 69% of people surveyed said that they were motivated to install ad blockers by annoying or intrusive ads. It started with Better Ads, a set of standards published by...

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How to sync your keywords and ad labels with an AdWords Script

The label functionality in AdWords can sometimes be a bit bewildering, and manually having to label a lot of ads or keywords is a task we wouldn’t wish on anyone. We’ve all been there: You make a bid adjustment, label some keywords in an ad group to reflect this change, and then when looking at ads within that same ad group, you can’t see the labels. So you set about the...

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Office 365 Tools: Where to Begin

PHOTO: Jack Douglass If you are new to Office 365, you will notice very quickly that there is no shortage of tools available to you. This abundance can be exciting and overwhelming for an organization looking to roll out these tools in an organized and well-governed fashion. As a consultant, I hear this from my customers over and over. They often are...

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Google drops support for meta news keywords tag

Google has dropped their support for the news meta keywords tag. Google introduced the new meta keywords tag only for news publishers back in 2012 and has quietly stopped supporting it months ago. Google did not announce it, so publishers, like here at Search Engine Land, continued to use it. Using the news meta keywords tag will not help Google understand your news content anymore, since Google...

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SEO for All Things Crypto

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own.SEO for companies that launch an ICO, run crypto investment funds, or engage in any other business activities related to digital currency and all things crypto is a little different from the traditional approach.Many of those sites are short-lived, high-trafficked, and saturated. There are a few important tasks that those websites need to master.The...

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Edible Arrangements files $209M trademark suit against Google

Google is being sued in federal district court in Connecticut by the company behind Edible Arrangements for trademark infringement and unfair competition. The central claim is that when users search for “Edible Arrangements” (or versions of that name), they’re seeing product ads for competitors, such as 1-800-Flowers. The company is seeking more than $200 million in damages for lost profits and trademark infringement. The company claims that consumers are confused about which...

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Can Artificial Intelligence Weed Out Unconscious Bias?

PHOTO: Shutterstock Let me preface this by saying it has been my experience, that barring the obvious bad apples, most people are basically good and want to do the right thing. So in 2018, here in our comfortable Western (and litigious) society let me submit that a hiring manager is unlikely to look at a resume and say to himself, “I...

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Linking law, Google crawl change & map directories

Barry Schwartz Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. Read Full Article ...

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