Author: Interactive Online

[Video] Top Conversion Rate Optimization Mistakes

[embed]https://www.youtube.com/watch?v=vvUNqpotXiE[/embed] Subscribe to our YouTube channel for the latest in digital marketing! Transcript: Hi guys, this is John here. I’m an internet marketing consultant with WebFX. And in this video, we’ll be going over the top five conversion rate optimization mistakes that I see on a regular basis. My hope is that a few of these will be valuable for your campaigns. Okay, so number one… 1. Not having your call to action above the fold So...

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Finding WordPress Work with Your Developer Skills

You have amazing talent. You’re specialized in WordPress. You want to share your skills with the world and make a few bucks in the process — whether that be full-time, part-time, or just as additional income. But how do you market yourself and your services to businesses that have no idea how to make a WordPress site? I’ll be showing you how to do this and much more. In this article, I’ll...

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Why Do Websites Look the Same?

Have you ever looked around the web and wondered why so many websites look like one another? It’s not like every website uses the same color palette, or identical structures. However, they do all seem to use the same basic components, and formulas for success. If we don’t question this kind of design homogenization, do we put ourselves at risk of perpetuating the same mistakes in the years to come? Or is...

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Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

I wish I could tell you that I have always been an environmental warrior.But my story is a more common one. I’ve always done my best to care for the environment. I cycle, walk or take public transport as much as I can. I use my refillable water bottle and tote bags to avoid waste.That’s not too bad, right? So I thought, until I read the...

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How to Build Company Culture with Remote Teams

Work always comes with challenges from overstuffed task lists and unclear communication to office bullies and apathetic bosses. But remote work puts the spotlight on a set of specific workplace issues. In Buffer’s State of Remote Work 2019 report, remote workers said their greatest hurdle was loneliness (19%), followed by collaborating or communicating (17%) and staying motivated (8%). These findings indicate issues with teamwork and a lack of cohesive company culture...

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Is My Site Hacked? 6 Ways to Find If Your Site’s Been Hacked

The nail biting. The endless coffee. The sleepless nights. You can’t keep it up, but you need to know: Is my site hacked? Good news, you don’t have to stay up all night, grind down your nails, or consume all the coffee in the building to find out if your website has been hacked. You have plenty of free (and trusted) tools that you can use to check your site. Keep reading to...

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Diversity Initiatives in Web Design

Web developers have been the bedrock of any company’s business strategy for some time, and the industry is continuing to thrive and grow at a rapid pace. This is why it’s surprising that it is so lacklustre when it comes to diversity. A recent study revealed 80% of those in the design industry are male, and more specifically 79% within the field of web design. According to WISE, just 23% of...

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Why Transparent Email Stopped Working For Us and What We Do Instead

When I joined Buffer and opened my new Buffer email account for the first time, the email count read 200.  I was momentarily stunned. That was way more emails than I'd ever had in one place before.Usually, when you set up an email account at a new workplace, your inbox is empty at first – people don't yet have your email address and you aren't on...

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High-Impact Customer Experience Tactics

PHOTO: Dave Herring Forrester’s The US Customer Experience Index, 2020 (paywall) found that 27% of brands improved their customer experiences in the last year, marking a significant jump following years of minimal gains. Forrester credited the increase to a combination of customer experience (CX) professionals prioritizing high-impact projects, securing executive buy-in, evangelizing CX projects across the organization and designing experiences that emotionally resonate with customers. We asked practitioners to share their most effective...

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10 Modern Web Design Trends to Inspire Your 2020 Strategy

Web design is responsible for nearly 95% of a visitor’s first impression of your business. That’s why it’s more important than ever to incorporate modern web design into your marketing strategy. But what modern web design trends are on the horizon for 2020 — and how can you use them to freshen up your site? Just keep reading for 10 modern web design trends you can steal for inspiration this year! Need more modern...

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