Author: Interactive Online

Want Links? Here’s How to Create Link-Worthy Content

Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building.Creating link-worthy content take a lot of time, planning, and strategy.The types of link you really, really want – editorially-given links (i.e., natural links) – are typically the hardest to get.Editorial links are the best kind of links, the kind Google wants you to build.But anything worth having is worth working for, right?So let’s talk about how you...

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Why a Great Company Story Begins With Technology

PHOTO: Igor Ovsyannykov A company’s culture is as great a story to tell as any product narrative the marketing department can create. Customer experience (CX) doesn’t start with the product after all, it begins with the first interactions people have with a company, which typically take place long before they buy anything. A toxic culture can lead to bad reviews and,...

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How to Build a Company Worthy of the Next Generation

PHOTO: Kinga Cichewicz I am in awe of today’s youth for pushing us to move the world in new directions. In Flint, Mich., Gitanjali Rao, an 11-year old girl troubled by the water crisis, invented a lead-detecting device. In New York City, Desmond Napoles founded the first youth-oriented drag club. In Kansas, six teenagers began running for governor and, as The...

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Google steps up efforts to fight scams and fraud directed at SMBs

Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking improvements. Sometimes they try to charge for things that are free on Google. In the past, Google has done a number of things to try and stop this kind of fraud, including filing lawsuits. Now, it’s stepping up its efforts and has announced a new set...

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How to Use B2B SEO to Generate High-Quality Leads

Speaking with business owners, I often hear the same thing:“SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. It’s become almost impossible to generate high-quality B2B leads through content.”None of that is true.While it has certainly become more challenging to succeed with SEO in recent years, smart marketers know that there are ways to make a mark with content.Moreover, because the benefits of SEO accrue...

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Align Customer and Employee Journeys and Loyalty Will Follow

PHOTO: Ben Pattinson Change doesn't happen overnight, nor does it occur simply because a company established some new policies and procedures. Rather, change occurs when teams see where they are heading, and when managers help them map out their path. As part of that journey, team members need a process for measuring their progress. Teams must also identify, from both a customer...

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5 Examples of Terrible Content That Ranks Remarkably Well

Google is constantly tweaking its ranking factors to ensure it shows only the best results to searchers.Because only the most relevant, authoritative, and highest quality content ranks at the top of the SERPs. Right?Well…Not always.Sometimes low-value webpages that offer little value to searchers still manage to rank well.This article will highlight five of the most common types of content that, sadly, I come across too often in the organic search results.1....

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The 11 Most Important Parts of SEO You Need to Get Right

SEO does not work in a vacuum. It requires many moving parts working in the right context in order to create a holistic, effective marketing strategy that gets results for your business.From audience, to the user, to final conversions, SEO involves executing the right moving parts in the correct context and in the correct order to win clients, conversions, and sales for your company.In this post, I’ll detail the 11...

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Time to Be Bullish on Progressive Web Apps

PHOTO: Giovanni Calia Until recently, businesses wanting to establish their footing in the mobile market faced a high-level choice that involved three options. First, there were native apps written in Objective-C or Java. They traditionally offer the most in terms of a seamless user experience, capabilities and performance. But developing these apps comes with a hefty price tag, because of the...

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Googlers Are Being Targeted With An Anti-Google Ad Campaign

Google employees are being targeted with an ad campaign encouraging them to advocate for unbiased search results.The campaign, called “Focus on the User,” has been put together by a consortium of companies led by Yelp. Their main argument is that Google is unfairly ranking its own properties ahead of competitors in local search results.“Focus on the User” aims to create change from within by suggesting that Google employees should spread...

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