Author: Interactive Online

What to Do About Premium Plugin Licenses When Unboarding a Client

The support team at WPMU DEV recently received a question from a developer wondering how to properly unboard a client from their service. For simple web development jobs, this probably isn’t too big of a deal. You hand over all content and images, provide them with full access to WordPress, train them on it, and then wish them luck. Larger websites that include advanced features, on the other hand, aren’t so...

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35+ Crowd-Fund Campaigns for Designers This Black Friday

If huge discounts at the mall aren’t enough to drag you away from the turkey leftovers, then we’ve got the perfect solution for you: We’ve put together the 35+ best crowd-funding projects that are live right now, so you can spend your hard-earned green with the least effort possible. Crowd-funding sites are packed with tempting offers, from must-have gadgets, to community projects you’ll be proud to back. Take a look at...

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We Must Measure Customer Time

Customers value their time: why doesn't your business? PHOTO: Sabri Tuzcu on unsplash The vast majority of organizations I have worked with over the years have no concept of customer time. It is simply not an issue from a management perspective. I recently observed an online environment that was exceptionally slow for customers. Its pages took an average of 20 seconds to load. But that wasn’t the...

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Google’s all-new, quite counterintuitive guide to ad testing

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve simplified the options for ad rotation. Let’s take a closer look at how ad rotation works now and what that means for ad testing. How AdWords picks which ads to show The goal of ad-serving in AdWords is to deliver a tailored message that meets a searcher’s needs....

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How to Audit & Gain Insights from Your Keyword Lists

Keyword lists are important. They are the backbone of any SEO campaign.We create our keyword lists initially through a series of known understandings about our business, our industry, and using a set of tools to help us determine which terms to optimize for.Over time it’s easy to forget that your keyword lists need to evolve as your company grows or as your industry changes.If your business develops new products, enters...

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Understanding the Intelligent Content Journey

Machine learning aids the modern marketer PHOTO: Unsplash Machine learning can’t replace marketing savvy or skill, but it’s invaluable in augmenting what marketers are capable of doing. Today, marketers are burdened with executing arduous tasks related to managing technology, as opposed to building customer relationships. The next major disruption for marketers will be in the form of embedded machine learning capabilities that augment and automate the content...

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7 Marketers Share Why They’re Grateful this Thanksgiving

This turkey is thankful for not being dinner this week. Why are marketers thankful this year? We explore today. PHOTO: Virginia State Parks My first month as a technology reporter covering digital marketing four years ago, I uncovered some insights into what keeps marketers up at night.  Less than 10 percent of marketers found that they strongly agree their efforts in digital marketing were paying off. Half...

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Google Shopping Makes it Easier to Discover, Research, and Compare Products

Google Shopping ads have been updated with a suite of new features that enhance the discovery, research, and comparison of products.With mobile shopping on the rise, so too is the amount of research being conducted on mobile devices before making a purchase. Here is a look at the enhancements to Google Shopping ads.DiscoveryNow it’s possible to learn more about a product than ever before from a single Google Shopping ad....

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12 Ways to Design the Perfect Site Navigation

Header navigation menus can often be overlooked when it comes to inventive and creative web design. But as the primary way users explore and interact with your website, investing in engaging header navigation means site visitors spend more time on your site and end up seeing much more than just your landing page. There’s no point having brilliant web design on your inner pages if your header doesn’t make it...

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A site migration SEO checklist: Don’t lose traffic

Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration. Changing your domain name or implementing HTTPS can be a great business move, but if you fail to consider how search engines will react to this move, you are almost certain to take a major hit in organic search traffic. Use the following SEO checklist to prepare yourself as you develop a migration game...

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