Author: Interactive Online

What Is a Cognitive Walkthrough and Does Your Site Need One?

There are a lot of ways to test the strengths and weaknesses of a WordPress site. And you should be using as many testing methods as possible both before and after launch to ensure that the user experience is always in good shape. Many of the methods for testing the UX of a WordPress site have been automated in some way: Here’s the thing: that software is going to review the technical...

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How to Know Your Audience to Master Your Marketing Campaigns

Keywords. Conversion. User experience. Search engine optimization.What do all of these words and phrases have in common?They all relate to how you will attract, engage, and convert your target audience.The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic variables.The more you know about your audience, the more powerful your digital marketing efforts will become.At some point,...

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Model, Measure, Validate and Optimize Your Way to Customer Journey Success

PHOTO: Rowan Heuvel The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought and without a holistic view of what it entails. Marketing departments own one part of the “journey,” while salespeople own another. And with each group working in its own silo, there’s no concerted effort to create a true end-to-end experience for customers....

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Instagram Lets Users Reshare Stories They’ve Been Mentioned In

In the latest update to Instagram users can now share stories to their own story when they’ve been mentioned by other users.This is the first time Instagram has allowed users to share other people’s stories publicly.Previously, sharing another user’s stories could only be done via direct message.Now users can share stories with everyone when they’ve been tagged with an @mention.When a user is mentioned in a story they will receive...

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7 Lessons from My Most Successful Guest Posts

Guest posting is one of the most popular content marketing tactics because, when done right, it can help you grow your online audience.Despite its usefulness, however, many people have tried it only to get mediocre results.I’ve done several guest posts of my own. I’ve been fortunate enough to get featured on popular sites including Kissmetrics, Unbounce, and Entrepreneur.Aside from publishing on blogs in my niche, I also experimented with publishing...

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Social Media Engagement: Why It’s Important and How To Do It Well

At Buffer, we think a lot about the future of social media. It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. Social media is as much about engagement with...

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The 6 Blind Men and the Digital Workplace

PHOTO: Joel Mbugua Too many organizations fall into the trap where each business domain or system owner prioritizes their own goals and needs before those of the organization as a whole. For example, they defend their own systems when they find out the same functionality is included in the systems of other business domains. It's similar to the Indian parable of the...

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Facebook Now Supports Bidding for In-App Advertising

Facebook is rolling out the ability for app publishers to include Facebook ads in their ad auctions.This process is facilitated by a technology called header bidding which was introduced last year.Header bidding allows web publishers to put ad impressions up for auction through real-time bidding between ad networks.Previously, Facebook’s support for header bidding was limited to advertising on the mobile web. Facebook now supports header bidding for in-app advertising.App publishers...

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What’s the Ideal Blog Post Length for SEO?

It’s commonly wondered, searched, and debated by anyone who works with website content and copy: What’s the ideal blog post length for SEO?The answer isn’t as simple as a number of words.There are many variables that can and should be considered when deciding what is the best length for your articles and blog posts, but the two most important factors to get an answer are:Who is your target audience?How long...

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What Organizations Need to Look For in an Enterprise Ecommerce System

PHOTO: Shutterstock With ecommerce applications and platforms now playing a key role in digital commerce and the digital workplace, it was not surprise to see in the recently released, Mary Meeker and Kleiner Perkins’ annual internet trend report that ecommerce growth continues to accelerate. The report showed that ecommerce use grew by 17 percent in 2017 — up 14 percent in 2016...

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