content strategy

5 Tips to Align Your Marketing and Technical Content

Brands would do well to get their marketing and technical content ducks in a row if they want to deliver truly seamless customer experiences. PHOTO: Dawn Huczek It's pretty easy to distinguish the marketing content from the technical content on most websites. On the one hand, you’ve got the attractive, personalized home page with clear calls to action (marketing content). On the...

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5 Enterprise Tech Companies Getting It Done

PHOTO: Shutterstock Just a couple of decades ago, you had to be working for a seriously large organization in order to consider influencer marketing. Partnering with a national sports star doesn’t come cheap. But today, with so many media outlets like, fame has become more accessible and produced celebrities or micro-influencers. Some of these micro-influencer have followings in a...

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The Case for Sharing Ownership of Your Organization’s Content Strategy

PHOTO: Shutterstock Who owns the content strategy process within a company? Technically this answer should be a no brainer: Marketing does, of course. But in truth it is more complicated than that. Consider the example of an automobile manufacturer and the journey its customers are on. It is a fairly complex journey that tends to be longer and more nurturing, with many...

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The Quality vs. Quantity Debate in Content Marketing Continues (Sigh)

Why would it even be a question if content marketers should publish quality content or not? PHOTO: Patrick Tomasso Recently, many of the experts you know and love predicted that content marketers will focus on quality not quantity in 2018.  This bothers me. Why is this treated as a groundbreaking prediction? Shouldn’t we have been focused on quality all along? Publishing For...

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What It is and Where to Start

A user adding a post and digital assets to a content management system PHOTO: Pixabay Content marketing and a content strategy are two very different things. You might think that because your blog revolves around a certain topic, your content strategy is exactly that — a blog that discusses a topic related to your product or service. But actually, a documented content strategy is the difference between publishing...

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What It is and How to Get Started

We’ve all heard how important content is. But if your content strategy consists of a weekly blog post written by the intern, you’re doing it all wrong. In fact, according to the two experts who spoke exclusively to CMSWire on the subject of content modeling, the concept of content is far, far greater than the stuff you share on social media. The Definition of Content Modeling A content model...

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What Audio Marketing Is and Why It Should Be a Part of Your Content Strategy

The rise of podcasts and music services like Pandora and Spotify, has given new life to audio marketing PHOTO: Unsplash Audio content strategies are nothing new. In fact, brands were vying for the ear of the people almost a century ago after WWJ, America’s first commercial radio station, started broadcasting in 1919. But somewhere between then and the turn of the millennium, audio content lost its way....

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Machine Learning Will Transform the Advertising Industry

Machine learning promises to help you better understand consumers, improve the customer experience and extend the reach of your ads. PHOTO: Igor Ovsyannykov on Unsplash Hype about machine learning in the media industry abounds, but once you move past the buzz, there are also a lot of practical applications for the technology.   Machine learning is gaining momentum over traditional analytics models, which are no longer effective and...

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