Google Analytics 4 (GA4) is set to introduce three new reports that will allow users to seamlessly analyze data from their integrated 360 ad platforms. The reports are designed to provide insights into the effectiveness of Campaign Manager 360 (CM360), Display &...
Google has confirmed the completion of the November 2023 reviews update, which was announced on November 8, 2023, and rolled out over a 29-day period. However, the company announced that this will be the last time they confirm an update to the reviews...
Google has recently announced that it will be updating its policy on advertising Cryptocurrency Coin Trusts. The update, set to take effect on January 29, will require advertisers offering Cryptocurrency Coin Trust targeting the U.S. to be certified and meet specific...
Google recently announced that they are introducing the option for advertisers to opt out of the Search Partner Network (SPN). This decision was made in response to a report from Adalytics which claimed that Google search ads were appearing on inappropriate non-Google...
The November 2023 core update by Google was rolled out over a 26-day period and was completed on November 28th, marking its conclusion. Comparisons of the data from the November 2023 core update and the October 2023 core update revealed that the former was more...
In November, Google rolled out impression share data for Local Service Ads (LSAs). This data is crucial for marketers to assess the visibility and effectiveness of their ad campaigns, enabling them to optimize more efficiently. The impression share is the percentage...
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