Google has recently announced that it will be updating its policy on advertising Cryptocurrency Coin Trusts. The update, set to take effect on January 29, will require advertisers offering Cryptocurrency Coin Trust targeting the U.S. to be certified and meet specific requirements set forth by Google.
Advertisers will need to apply for certification to promote complex financial products such as cryptocurrency exchanges and wallets on Google Ads. This certification is mandatory for all ad formats and requires advertisers to meet local licensing criteria. To obtain certification, advertisers must apply to Google for approval.
In addition to certification, ads, products, and landing pages must comply with the legal requirements of the target country or region. This policy will apply globally to all accounts that advertise these products. Accounts found to be in violation of the policy will receive a 7 days’ prior warning before facing suspension.
It is essential for advertisers offering Cryptocurrency Coin Trust targeting the U.S. to proactively prepare for these changes to avoid any issues once the update takes effect. By ensuring that they are certified and adhere to Google’s specific requirements, advertisers can continue to promote Cryptocurrency Coin Trust on Google Ads without interruption.
This update comes as a response to the growing interest and investment in cryptocurrencies, as well as the need to protect consumers from fraudulent or misleading cryptocurrency-related advertisements. By implementing these changes, Google aims to provide clear guidance on the scope and requirements for advertising cryptocurrency products, ultimately creating a safer and more transparent advertising environment for consumers.
In summary, the update to Google’s Cryptocurrencies and related products policy will require advertisers offering Cryptocurrency Coin Trust targeting the U.S. to be certified and meet specific requirements set forth by Google. This certification is mandatory for all ad formats and requires advertisers to meet local licensing criteria. Advertisers must also ensure that their ads, products, and landing pages comply with the legal requirements of the target country or region to avoid facing suspension.
Read Full Article