Facebook Algorithm Now Prioritizes Original Reporting

As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting.In addition, Facebook’s algorithm will now demote news articles without “transparent authorship.”Facebook says both of these updates are based on user research and built with the help of feedback from news publishers and academic experts.Here’s more about each of these changes to Facebook’s ranking signals.Prioritizing Original NewsFacebook’s...

Read More

Google Explains How YouTube Search Works

As part of a larger effort to explain how YouTube works, Google published a new resource to answer commonly asked questions about YouTube search results.Google created a whole new website, called How YouTube Works, which offers an in-depth look at all components of the YouTube platform.Here are some highlights from different sections related to search and discovery.YouTube SearchYouTube’s search ranking system sorts through over 500 hours of content uploaded every...

Read More

LinkedIn Adds Engagement Remarketing for Video and Lead Ads

LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead Gen Forms. It will be rolling out into accounts over the next month.Why Engagement Retargeting Was Needed for LinkedInOne of the harder parts of buying media in paid social is that the vast majority of users prefer to not leave the...

Read More