Google recently announced that they are introducing the option for advertisers to opt out of the Search Partner Network (SPN). This decision was made in response to a report from Adalytics which claimed that Google search ads were appearing on inappropriate non-Google...
In November, Google rolled out impression share data for Local Service Ads (LSAs). This data is crucial for marketers to assess the visibility and effectiveness of their ad campaigns, enabling them to optimize more efficiently. The impression share is the percentage...
Microsoft has introduced a new analytics dashboard called Monetize Insights that aims to aid publishers in measuring their advertising revenue more efficiently. This new dashboard is now available globally on Microsoft Monetize, its supply-side platform. Monetize...
In a recent update, Google Bard has been equipped with the ability to answer questions and provide summaries regarding the content of YouTube videos. This development is anticipated to not only enhance user experience but also bring about higher engagement for content...
The article discusses the expansion of YouTube Shorts ads to more advertisers, as the feature transitions from beta to general availability. This new ad format allows marketers to choose Shorts ads as a video format and integrate them with in-stream ads and in-feed...
The integration of Google Analytics 4 properties with Salesforce Marketing Cloud through the Sales Marketing Cloud interface has now been made available to users. This integration is open to both GA4 standard and 360 properties, providing a similar setup to those who...
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