Video search optimization: Top tips for 2024

Video search optimization: Top tips for 2024

The Search Engine Results Pages (SERPs) of 2024 are rapidly evolving due to the addition of new features like SGE (Search, Grid, and Entity). This makes it increasingly complex to define an SEO strategy to capture SERP real estate. Video search optimization remains...
OpenAI working on web search product

OpenAI working on web search product

OpenAI, a company known for its popular product ChatGPT, has been reportedly developing a web search product, with Microsoft Bing as one of its sources. The introduction of a search product from OpenAI is significant because some evidence suggests that individuals use...
The science behind the service

The science behind the service

This article breaks down the common misconceptions about SEO and outlines how it supports brand growth, sales, and leads. The author emphasizes that simply understanding the fundamental concepts of search engine optimization can have a significant impact on a...
Finding the strategic balance for optimal outcomes

Finding the strategic balance for optimal outcomes

The article emphasizes the crucial relationship between SEO and user experience (UX) in digital strategy. It highlights the importance of finding a balance between optimizing for search engines and providing a smooth user journey, as neglecting one for the other could...
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