Social Media Marketing

6 Ways to Come Up With Content Ideas Your Audience Will Love

There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and share. However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing....

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3 Tips to Improve Your LinkedIn Marketing Strategy

PHOTO: [email protected] As Facebook tightens the screw on brands by yet again weakening their organic reach on the platform, it’s time for B2B marketers to take a good look at their LinkedIn marketing strategy. Even as it stands, 80 percent of B2B marketing leads generated on social media come from LinkedIn, and according to the marketing experts we spoke to, you can...

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Why LinkedIn Groups Are Great and How to Build a Successful One

LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.” While it is true that there are...

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Everything Marketers Need to Know

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family...

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Twitter Timeline Algorithm Explained (and 6 Ways to Increase Your Reach)

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015,...

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5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018

If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. So how do you get your Facebook content...

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10 Major Trends to Know in 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp...

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8 Things Social Media Marketers Need to Know About Facebook’s News Feed Changes

Businesses need to be prepared for news ways to show up prominently in Facebook's News Feed through organic posts. PHOTO: English106 Facebook has announced it will prioritize "meaningful, social interactions" within the news feed in algorithm updates, in order to better connect users to meaningful posts between friends and family.  What does this means for marketers who run business Facebook pages? Facebook will show less of that...

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